The Language of Connection

If you need to impact the masses, you need to speak their language.

These were the words of Mr Nidheesh Tyagi

I met him in 2019 when he was working with Network 18. My engineering colleague Anushrav Gulati had introduced me to him.

I had just started my entrepreneurial journey and had shot a couple of sample videos.

I was primarily looking to speak to the corporate employees and thus all videos were in English.

He saw one of my videos.

“Vikas, to reach a wider audience you need to speak the language of the masses. Why don’t you record a few videos in Hindi?”

It didn’t strike a chord (after all English is supposed to be the corporate language)!!

Last year I decided to restart posting videos on Youtube.

I wanted to reach a wider audience and was reminded of his words.
I recorded in Hindi.

I was at ease.
Infact, the expressions in my mother tongue were much better.

Deep within, I thanked Tyagi ji.

Recently, I came to know that he was hosting an event in Central Delhi. I knew I had to thank him in person.

It had been 5 years..

I walked upto him and introduced myself.
He smiled.

“Vikas, I have been following you on Facebook. You speak really well and the connect is even better in Hindi”

Wow!! His statement made my day 🙂

I told him that he was the inspiration behind this change and thanked him from the bottom of my heart.

The Youtube Shorts are beginning to reach a wider audience – it feels so good!

I am sure you too have a Tyagi ji who through his guidance made a difference to your life.

If yes, why not take a moment to thank that person right now?

Read more on LinkedIn