the most pertinent question

the most pertinent question

the most pertinent question

The most pertinent Question!

I have been always in awe of people who have millions of followers on any social media platform.

I have huge respect for them – they would be doing something right to have that many people following them. They have a Why, a purpose in life that drives them.

I thus enrolled in a course to understand more about social media.

I was all pumped up to know and understand the various hacks that could catapult me to the top league.

I was surprised to see the subject of the first class. It had no connect to what I thought we had to study. The first class was on Finding Your Purpose!

How could someone be so naive to include this as the first class? We all knew we were active on social media to create visibility and our personal brand. It seemed so obvious.

The instructor gave due importance to this topic. He wanted us to find an answer to Why people do what they do?

Why do businessmen like Mukesh Ambani continue to expand their businesses?

Why does an icon like MS Dhoni continue to play the IPL? 

Why does a legend like Bachchan sahib continue to work 10 hours/ day at age 80?

Is it about money, fame and more eyeballs?

No.

There’s a much bigger Why, a much bigger Purpose

As we delved deeper, I realised I hadn’t till date given adequate time to unearth my Why. Why did I want to create content on social media?

I spent a few days pondering over this statement.

I went through Simon Sinek’s book – “Start with Why”. I even watched a few videos.

I am still in the process of finding an answer!

Are you too looking to build a following on social media? 

Why? What’s your purpose?

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